Joke shaming water wasters works

Posted on | July 30, 2014 | 1 Comment

Denver Water "Don't be that guy" campaign. Photo: Courtesy of Denver Water“A lot of suburban water planners plan for yesterday,” says Eric Kuhn, general manager of the Colorado River Water District. But in Denver the national baby boomer vogue for suburban “ranchettes” with water-sucking lawns so big that you need a tractor to mow them is giving way to a millennial preference for downtown living in condos and lofts. SUVs are out, light rail, car and bike shares are in. And when it comes to water policy, Denver is behaving in a way that makes the future seem not only tenable but even bright.

Click here to keep reading in the Guardian’s Live Better Challenge about how Denver Water dealt with the potentially devastating loss of a massive dam project. It turned to conservation and a lot of jokes.

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One Response to “Joke shaming water wasters works”

  1. altadenahiker
    August 7th, 2014 @ 9:43 am

    No one can ever accuse California of foresight.

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