Plastic product placement on ABC

Product placement: A "brain surgeon" with her almost constant companion, a plastic single use water bottle, in ABC's Private Practice. Source: ABC

Want to pollute this coastline? Call the scriptwriters.

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There are various ways to advertise on network television, but only product placement inoculates the message against the fast forward button. In the case of ABC’s Private Practice, a medical drama set in Santa Monica, California, a sales pitch for bottled water was even written into the script recently. A character who we are to accept as an Ivy League-trained brain surgeon was given a speil about  how ready access to bottled water untroubled by guilt about the bottle’s persistence in the environment for 1,000 years was what she loved about the show’s ocean-side clinic. With this insouciance for hire, ABC managed the ultimate perversion. No, not asking us

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