Posted on | November 5, 2010 | 2 Comments
There are various ways to advertise on network television, but only product placement inoculates the message against the fast forward button. In the case of ABC’s Private Practice, a medical drama set in Santa Monica, California, a sales pitch for bottled water was even written into the script recently. A character who we are to accept as an Ivy League-trained brain surgeon was given a speil about how ready access to bottled water untroubled by guilt about the bottle’s persistence in the environment for 1,000 years was what she loved about the show’s ocean-side clinic. With this insouciance for hire, ABC managed the ultimate perversion. No, not asking us to accept a bimbo as a brain surgeon. Much worse: Using the Pacific as backdrop for a crap program while justifying a way of life that is filling up the Pacific with crap.
How much crap? Terrifying amounts. Click here to listen to Captain Charles Moore, founder of the Algalita Marine Research Foundation on Great Pacific Garbage Patch and its impact on sea birds and marine life on the Patt Morrisson show on KPCC. Or read Peter Gleick’s “Bottled and Sold: The Story Behind our Obsession with Bottled Water.” For information about plastics and Southern California beaches, go to Heal the Bay. For information about the November 6 Tedx conference in Los Angeles about the Great Pacific Garbage Patch, click here.